• What Do You Actually Get From a Sponsorship Package?

    What Do You Actually Get From a Sponsorship Package?

    What Do You Actually Get From a Sponsorship Package? “Sponsorship” can mean very different things depending on who you ask. For some businesses, it’s a logo on a shirt and not much else. For some clubs, it’s an unclear arrangement that’s never quite been written down properly. A good sponsorship package fixes both of those…

  • 5 Ways Small Businesses Can Sponsor Like a World Cup Brand

    5 Ways Small Businesses Can Sponsor Like a World Cup Brand

    5 Ways Small Businesses Can Sponsor Like a World Cup Brand World Cup sponsors don’t just slap a logo on a billboard and hope for the best. Every pound (or dollar) they spend is part of a deliberate playbook — signage, hospitality, content, exclusivity, and community connection, all working together to build loyalty. The good…

  • The World Cup Will Spend $3 Billion on Sponsorship. Here’s What £1,200 Gets a Local Business.

    The World Cup Will Spend $3 Billion on Sponsorship. Here’s What £1,200 Gets a Local Business.

    The World Cup Will Spend $3 Billion on Sponsorship. Here’s What £1,200 Gets a Local Business. This summer, the eyes of the world turn to North America for the 2026 FIFA World Cup. Behind the goals and the group-stage drama sits a staggering commercial machine — FIFA expects to pull in somewhere between $2.5 and…